If you went to your local Honda dealership today and the salesman were to show you two brand new red Accord coupes that cost $20,000 (coincidentally, you have $20,000 to spend) which car would you choose to buy based on the descriptions below?
He tells you that CAR A has four seats, four tires, and a steering wheel. It might have more features/benefits, but he doesn’t mention them.
The salesman then tells you that CAR B has the features of CAR A plus leather, a twelve speaker stereo system, six airbags, adaptive cruise control, and navigation system.
For the same price it’s an easy decision, right?
To put it in job-search terms, there are two types of candidates out there that recruiters and hiring managers see every day.
The first type of candidate (the CAR A candidate) fills their résumés with job description items and doesn’t differentiate themselves from the crowd. These candidates typically don’t get very many interviews and the ones they do get they spend talking about (you guessed it) job description items which nets zero offers.
These candidates typically have much more to offer, but just like with CAR A the salesman (in this case YOU) doesn’t spell it out.
The second type of candidate (the CAR B candidate) fills their résumés with achievements, accomplishments, results, percentages, and dollar amounts that differentiate them from the crowd. They do get interviews when they do the right things (network, network, network) and spend their time in their interviews talking about (you guessed it) how their past success predicts their future success.
Which candidate would you hire? Which of these candidates are you?
Good luck and good hunting!