Job-Search Lesson: Why You Should Blog (What 131,952 People Have Taught Me)

Since our first post on 2/20/2009 Recruiters Guide to the Universe has been focused on one thing – the art of finding work. Over that time I have tried a little of everything to go at it from a different angle, come up with something original, and make it worth paying attention to.

Sometimes it has worked, sometimes it hasn’t, and sometimes its been in the middle but during all of it one thing has remained constant – my belief that blogging is one of the most under utilized tools amongst job-seekers.

Today we are going to take a look at the good and bad of blogging and make a case for starting a blog that (hopefully) will convince someone, somewhere to take the bull by the horns.

RGttU by the Numbers

To get started I think it would be good to look at RGttU by the numbers to get a feel for where we are at so you have a baseline understanding of where we are coming from.

  • We have put out 75 posts in 18 categories (all job-search based), an average of three per month
  • We have had 743 comments
  • We have had 131,952 readers (as of 5:20 am on Thursday 6/2) with an average of just over 5,000 readers per month
  • We have a LinkedIn Group, Facebook fan page, and a Twitter account (you can find them in the side margin)

The good

  • You meet new people (most of the time virtually)
  • You expand your circle of influence (again, most of the time virtually).
  • You learn new skills and hone old ones (writing, marketing, creativity, thought organization, etc)
  • It gives you something to share with your LinkedIn, Twitter, and Facebook networks (WordPress has an app for all three)
  • If you are consistent with your blog it shows that you are passionate about your functional area / industry
  • It shows that you understand and can work with today’s technologies
  • It is a marketing tool for BRAND YOU that never takes a break

The bad

  • You will be called an idiot, stupid, a loser, and sometimes much worse by people who disagree with what you write. I was once told by a reader that a post would ‘end my career’ – it has gone on to be our most popular post with over 20,000 readers.
  • It’s hard work and you have to be consistent.
  • Getting readers is a challenge – they won’t just flock to you just because you put something out there (that is almost as guaranteed as taxes and death)

The (potential) result

  • You will increase your network (if I had to guess, I would imagine I have gotten a minimum of 300 LinkedIn invites from people all over the world who have stumbled across my little section of the web)
  • If you do a good job opportunities will spring up (could be anything from sharing your expertise to a small consulting gig to a full-time job)
  • You will have the chance to be a conversation starter and thought leader

Why you should blog?

In my opinion (it’s worth what you paid for it) the market for talent is tight right now and will continue to be competitive for some time to come and the need to separate yourself both now and in the future will be very important.

Having a forum where you can have others learn from your expertise whether they know you personally or not  CAN (no guarantees though) lead to your name and work being passed along to decision makers.

Finally, if nothing else there was seven positives to come out of blogging and only three negatives. If that’s not enough to convince you, nothing will.

Until next time, good hunting and good luck!

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2 responses to “Job-Search Lesson: Why You Should Blog (What 131,952 People Have Taught Me)

  1. Hi Matt,
    You state that getting readers is a challenge. What suggestions do you have for bloggers to overcome that challenge and actively (instead of passively) increase their readers?
    Lori

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